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In this digital era of laptops, iPads and smart phones that can access information at the touch of a finger, is the printed product on its way out? In the midst of this onslaught of new media and electronic communications it often times seems that print has been forgotten. You’ve heard the phrase “everything old [...]
In a number of recent articles on what’s effective in email layout and design, we noticed that there are five areas in which companies that utilize email marketing should always consider when designing their email content. After all, a well-designed email is a great place to show off your brand. And a mailing that’s interesting [...]
This post is a slight departure from our previous ones and is just a short observance that in today’s world of e-mail, messaging, tweets, etc., receiving a handwritten letter or note of appreciation has sadly become an uncommon occurrence. When we receive a personal note of thanks from a friend or client for our efforts [...]
Digital ads are an integral part on our online experience. They are presented as an instant way to attract a viewer to your product, promotion or website and hopefully click through to find out more. However, more often than not, sites have become over saturated with advertising […]
In two studies by MarketingSherpa, the marketing research company surveyed approximately 2,000 American adults about their email marketing preferences. The results that came back are quite interesting, and worth paying attention to if you are currently using or considering bringing email marketing into your business marketing mix. […]