Choosing color. Using the 60-30-10 rule. Deciding how to effectively use color in print projects, emailings and websites can be a daunting job. When applying a color scheme for just about any design project, it helps to start by applying a tried-and-true design principle: the 60-30-10 Rule. The basics of the 60-30-10 Rule is to … Continue reading The 60-30-10 rule