CLIENT OVERVIEW
In 2005 MMi was hired to re-brand American Gas Log – manufacturer of hand-crafted gas log sets and accessories. The company had recently been acquired by an Atlanta entrepreneur and MMi was commissioned to update the company’s corporate and commercial look.
MMi initially designed a new corporate logo and its “Best Fire” log brand logo. These were applied to all corporate and product collateral. We then designed a series of single-page product brochures describing each log set, installation/instruction pamphlets for each log set, and an overview full-line brochure showing all the log sets and accessories manufactured by American Gas Log. We followed up with a website, video presentations and various specialty flyers and brochures.
American Gas Log has since added the sub-brand Patio Cuisine Elements – built-in outdoor grill components, along with designing and installing custom grill islands and outdoor fireplaces. MMi Creative designed the brand logo and marketing materials for this brand.
In 2008 American Gas Log acquired another company – Americast Architectural Stone. This company manufactures cast stone mantel surrounds. This is a sister company to American Gas Log. MMi was again commissioned to design and implement this company’s brand. Included in this project were logo, flyers, brochure and website.
SCOPE OF WORK
IDENTITY DESIGN
WEB DESIGN
PRINT DESIGN
BUSINESS COLLATERAL
Simple letterhead and envelope collateral was designed for general usage. Two-sided business cards in a vertical format were designed with a photo of one of the more popular logs sets on the front. Contact information is included on this side. This look is similar to both the log set flyers and the website Home page. The back of the card displays logos of the three sister companies.
FULL LINE PRODUCT BROCHURE
MMi designed an over-sized 17″x11″ tri-fold brochure to showcase in a brief overview, the various styles and series of gas log sets, outdoor fire pits and gas log accessories that are manufactured by American Gas Log. This unusual folded size – 5.5” x 11” – makes for an impressive handout piece without being too large and costly, or too small and difficult to read. The different types of log sets and other product sections are color-coded. These same colors are used to designate these products on the website.
LOG SET FLYERS
Single page flyers for each gas log set showing the set both ablaze and off were designed to provided more detailed information. The flyer back shows accessories available for the set. All 26 log set flyers follow the same basic layout template.
OUTDOOR FIREPIT FLYERS
MMi designed a series of single page flyers that overview American Gas Logs’ offering of portable and custom built gas outdoor fire pits and outdoor fireplaces.
PATIO CUISINE ELEMENTS BROCHURE
Patio Cuisine Elements is a sub-brand of American Gas Log that builds custom outdoor grill islands and installs various built-in grill components. This brochure follows the same size and basic format as other American Gas Log brochures for a cohesive look. These same colors are used in the PCE section of the American Gas Log website.
