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Choosing color. Using the 60-30-10 rule. Deciding how to effectively use color in print projects, emailings and websites can be a daunting job. When applying a color scheme for just about any design project, it helps to start by applying a tried-and-true design principle: the 60-30-10 Rule. The basics of the 60-30-10 Rule is to [...]
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, there is more to color choice than what looks good. […]
In our reading of various web design blogs and talking with programmers, we have noticed a number of trends that are gaining prominence in current website design. Here a brief summary of some of the top trends in web site design. […]
Coated vs. Uncoated Paper When designing a printed piece, an important decision to make upfront is the type of paper it will be printed on. Aside from your personal preference about how the paper feels, there are other properties to paper to consider that could be the difference in making a powerful impression. […]
When it comes to email and getting people to read it, content is everything. To help you develop better email newsletter content, here is a short list of 5 email newsletter dont’s. The background information for this list comes from the website of Emma (myemma.com) – an online email and newsletter service. The following are [...]