CLIENT OVERVIEW
MMi Creative was employed to design corporate look and presence for Phenix Cabinet’s new line of “off the shelf” cabinetry – Gran Manor – that was going to be test marketed in selected Lowe’s home improvement stores in the southeast US. This was a line of higher end construction and finish cabinetry than what was currently being offered in Lowe’s stores.
We started with the design of the Gran Manor product logo and a color system to maintain consistency across pieces and media. We also decided to use the campus leaf motif in the logo as an uniting pattern in packaging and collateral.
One of our main challenges from the manufacture was to design cost-efficient packaging that both protected the product and still connoted the upscale elegance of cabinets. We also needed to conform our packaging designs and supporting product collateral with Lowe’s display standards.
Gran Manor cabinets were successfully sold and marketing in Lowe’s stores for approximately a year until the parent company, who’s main line of revenue was custom cabinetry to home builders, went out of business during the housing crisis of 2009/2010.
SCOPE OF WORK
IDENTITY DESIGN
PRINT DESIGN
PACKAGING/DISPLAY DESIGN
BRAND COLLATERAL
Various collateral pieces were designed and produced to support the brand. Since Gran Manor was a product brand, we were asked to design a simple Business Card with basic contact information. We also designed a Planogram Binder cover for Lowe’s store associates that held pertinent information about the product and the in-store display area. These pieces utilizes the brand color palette.
PRODUCT POSTERS & BROCHURE
The majority of the printed pieces designed for Gran Manor are materials that supported the Lowe’s in-store display areas. All items are bi-lingual in English and Spanish. The items shown are a 4″x9″, 4-panel general Information Brochure, Selection ID Posters depicting each cabinet piece with its designated letter code and finish color code, and a Counter Sample Price Poster.
