Project Description
Client: INNOWARE
Business: PLASTIC FOOD CONTAINER MANUFACTURER
When the U.S. division of the Swedish-based Duni Corporation changed over to Innoware Corporation, we were asked to develop a fresh, contemporary logo and identity for this manufacturer and distributor of premium disposable plasticware and paperware for the foodservice industry.
The “IW” mark shape was taken from the shape of one of the company’s new top-selling products. Along with the black, grey and blue colors of the logo, two additional bright, food-complementary colors were added to the corporate color palette. These colors were used throughout the company’s print collateral, website and headquarters interior.
We also designed the company’s ECO-Return to Nature product sub-brand logo, developed internal logos and labels, and a series of product feature icons that were used for quick feature identity on product literature.